The Digital Marketing Adelaide Agency That Gets You Results

A digital marketing plan includes new technologies such as search engine optimisation, pay per click ads, content creation, video production, social media management, email campaigns etc.

An effective digital marketing plan should be based around customer acquisition and retention rather than just sales or revenue generation. In addition to creating an overall strategic direction, an excellent digital marketing plan will include specific tactical steps to achieve measurable outcomes.

There’s no one size fits all approach when it comes to digital marketing. Every organisation has different challenges and priorities, so every plan must be tailored specifically to their unique situation.

As part of any digital marketing effort, there are many main components:

Website Design Services – This involves developing a website structure and design that meets your customers’ requirements. It can include building pages using HTML/CSS, designing graphics, adding interactive elements, optimising images, and much more.

Content Creation: Creating original content that provides value to visitors and encourages them to engage with your brand. Examples include blog posts, ebooks, infographics, whitepapers, case studies, product descriptions, reviews, articles, press releases, podcasts, slideshows, etc.

Social Media Marketing: Managing multiple accounts across various platforms and monitoring performance metrics related to engagement, reach, traffic, conversions, etc.

Search Engine Optimisation – Improving rankings within major search engines. It typically requires implementing changes to site architecture, link building, keyword research, backlinks, page speed, user experience, conversion rate, etc.

Pay Per Click Advertising – Using paid advertisements to drive targeted traffic to your website. Typically this means bidding against other advertisers on Google Adwords, Facebook Ads, Amazon PPC, etc.

Email Campaigns – Sending emails to potential leads encouraging them to take action. These could range from sending out regular newsletters to promoting special offers, events, promotions, etc.

Mobile App Development: Building applications for iOS and Android devices which allow users to access information quickly and easily. Apps often provide additional functionality over standard websites.

Analytics & Measurement: Monitoring how many visits you get each month, what percentage convert into paying subscribers, where most of those clicks come from, etc.

Conversion Rate Optimisation (CRO) – Making sure that the right actions lead to the best results. For example, if someone signs up for your newsletter but doesn’t buy anything, then maybe you need to tailor your specials to suit their needs better.

With the help of a digital marketing expert, you can identify your target audience and better understand who they are. You’ll be able to get their attention by using digital marketing channels in an effective way that will benefit both parties involved.

Each business has its own set of marketing goals, but the majority are trying to expand by reaching out to new customers and persuading them to purchase. To do so effectively, you’ll need to tap into all of the most valuable marketing tools and technology available, and your online presence is at the top of that list in today’s world. This requires the use of digital marketing and its many advantages:

Lower costs 

Compared to traditional marketing strategies, digital marketing is significantly less expensive. Prices vary depending on what you’re doing, but ad expense is often less than other types of advertising.

Mobile Access 

You may not realise it, but 89 per cent of Australians own a smartphone, which they are likely to use for news, social networking, and a variety of other activities. While they’re doing this, digital marketing allows you to reach out to them. You can reach out to your audience through remarketing advertising, email and text marketing, and social media platforms through various applications on their phones.

Flexibility

High-quality digital marketing comes in a variety of shapes and sizes, including banner advertisements, email marketing, content marketing, and social media posts. You can also use digital marketing to test and discontinue campaigns that aren’t functioning well in real-time.

Expand Your Reach 

A lot of people do all of their shopping online these days. You can use digital marketing to reach out to these consumers and extend your company’s reach. You can increase brand recognition and sales by using Google Shopping Ads and other brand awareness initiatives.

Multimedia

Customers are more likely to engage with marketing materials that integrate various forms of information, such as pictures, video clips, and audio, than with those that do not. These content types are considerably easier to include in digital marketing than any other exposure, which is crucial.

Interactivity 

Through website comments, emails, reviews, and social network posts, digital marketing allows you to engage directly with people who see your content. This shows that you care about what your customers have to say and think, making them feel valued and a part of the community you’re creating. It also enables you to collect crucial data on consumer reactions and preferences.

Track consumers’ shopping journeys

Digital marketing allows you to track your customer journey in addition to interacting with them. You can track ads and the sort of content they’ve viewed before they buy something. This shows you the most effective marketing tactics, allowing you to fine-tune and optimise your approach.

Speak with authority on topics related to your product or industry  

Digital marketing makes it simple to comment on concerns and issues that may surround your product or business. This way, you can position yourself as an authority on such topics in this way, causing people to trust you, return for more information, and eventually buy from you. Digital marketing enables you to appear as the industry expert you are, increasing confidence in your company.

Influencer Engagement 

Many of today’s most influential personalities market themselves on the internet or through social media. You can engage with these influencers and hire them to recommend your service or product, resulting in more consumers and brand exposure.

Print Enhancement

Digital marketing allows you to supplement your print marketing efforts. Online you can go into further detail by creating content that helps claims made in print advertising, increasing the efficacy of all kinds of publicity and combining your efforts.

A decent budget allocates 7-8% of it’s gross revenue to marketing. Digital marketing budgets average 45-50% of the overall marketing budget. 

The average cost per month for digital marketing can range from anywhere as low as $500 to as much as 50k per month. This will depend on the size and scope of your project; how experienced the marketers working on your business are. This average hourly rate is between $80 and $200 per hour for marketing.